Here are 3 insights, 2 perspectives, and 1 question to consider this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“If your account performance takes a sudden dip and you suspect a shadow ban, create a new fan page, a new pixel, and a new ad account. This can help regain performance quickly.”
-Jessie S (Tony Robbins Media Buyer)
2.
“In e-com, focus your ad spend on the highest-margin products to ensure profitability. Identify your hero product(s) with the best margin and focus your marketing efforts towards it.”
-Mac M (Grant Cardone Media Buyer)
3.
“Here’s an effective rev share comp structure for media buyers you can steal:
10-15% of net revenue = revenue generated from ads – ad spend – variable cost incurred”
-The MediaBuyer.com Team
2 PERSPECTIVES FROM OTHERS
1.
Entrepreneur and marketing expert Alex Hormozi shares his ad structure:
“1. We record 50 different hooks to test for the first 3 seconds of the ad
2. Then explain the meat of what you get using a 3 point pitch
(e.g. lists, steps, analogies, stories). We usually record 3-5 body copies.
3. Call-to-action walking through exactly what happens next
Bonus: I almost always leave an open loop at the end of the ad”
Source: Skool
2.
Direct response legend Frank Kern on his ad structure for YouTube:
“1. Hook with a bold statement in the first 5-6 seconds
2. Seed the benefit of watching the ad & what to expect
3. First call-to-action
4. Educate and compel the viewer (the bulk of the ad)
5. End with another call-to-action explaining what to do next
6. Overcome objections”
Source: YouTube
1 QUESTION FOR YOU
How many new ad variations you are currently testing every month, and how many new variations should you be testing per month?
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Until next time,
-Matteo Favaro
Founder of MediaBuyer.com
P.S. Want to scale your ads with a media buyer? Go here
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