Here are 3 insights, 2 perspectives, and 1 question to consider this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“With all paid ads, think about where you customer is at in the journey.
By segmenting your campaigns based on unaware, problem-aware, solution-aware, and product-aware keywords, you can speak to them in their current place instead of expecting everyone to need the same solution.
Meet them where they are at. Guide them to the next step that’s right for them.”
-Jason B (Verifiably generated $2B+ on Google ads)
2.
“Find out what your target audience likes to watch and use THAT style in your ads. If they like fast cuts, then use those. If they prefer slow videos, like ASMR, then use that.
Take time to understand what they like to watch.
Make your ads fit what they already want.”
-Phil V
3.
“When testing creatives, here’s a strategy you can steal:
- Allocate 10-20% of your budget for testing
- Start with no more than three ads
- Keep targeting very broad
Let the algorithm find what works best without inefficiently wasting ad spend.”
—Jessie S (Tony Robbins, Matthew McConaughey, Publishing.com Media Buyer)
2 PERSPECTIVES FROM OTHERS
1.
Ad strategist Kherrin Wade on the main point of reporting:
“The main point of reporting is not so much delivering KPIs and how performance has fared, but rather “why” things have developed the way that they have and how to make the most of your learnings moving forward. Data is just the beginning.”
Source: Ruler Analytics
2.
Adspend(.com) founder and former Dean Grasiosi media buyer, Brian Moncada, shares his first step to printing money with paid ads:
“The very first thing you need to do is get specific on what your offer is and who your target market is.
One of the best ways to do this is by following the 3 ‘S’ formula:
- Who is your specific person?
- What is the specific problem?
- What is the specific way?
You need to solve a specific problem for a specific person in a specific way.”
Source: Youtube
1 QUESTION FOR YOU
What does your customer know at each stage of awareness?
Unaware.
Problem Aware.
Solution Aware.
Product Aware.
Most Aware.
How can you better align your ad and funnel messaging with your customer’s awareness level?
Enjoyed this? Share this series with your friends and social medias:
https://mediabuyer.com/3-2-1/volume-9
If you don’t want to miss when these go out…
Go HERE to join The 3-2-1 Media Buying Newsletter
Until next time,
-Matteo Favaro
Founder/CEO of MediaBuyer.com
P.S. If you want help scaling from a vetted, top 1% media buyer (in your niche), apply here
