Here are 3 insights, 2 perspectives, and 1 question to consider this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“With LinkedIn ads, I’ve generated higher quality leads at lower costs by stacking job seniorities, titles, company sizes, etc in the targeting. But then it’s really important you also exclude everything you don’t want.
LinkedIn’s algorithm tends to spend money on audiences that you don’t want to target.
(That also means your audience is usually smaller on LinkedIn – 10-50k at times.)”
-Marco I ($750k+ generated on Linkedin Ads for B2B)
2.
“Your ads perform better when you overcome customer objections.
For example, try to:
- Address the top 5 objections on your lander (e.g. in FAQs section)
- Show proof, success metrics, and numbers like “2,483+ happy customers” or “97% satisfaction rate”
- Use testimonials and reviews in your ads
- Display ‘money back’ guarantee badges on your landing page
- Include a “Why choose us?” section
- Add a phone number or chat popup to your site to quickly overcome objections”
-Jason B (Verifiably generated $1B+ on Google ads)
3.
“A problem with scaling ads with colder audiences is that people don’t know you.
But the more you pre-sell and warm people up, the easier the sale becomes with paid ads.
One way to warm people up is to leverage your existing context. It can be as simple as adding a demo video, testimonial reels, or recorded webinar across your funnel to educate potential customers. Then you can just retarget people who don’t convert.”
-Burt C
2 PERSPECTIVES FROM OTHERS
1.
A good reminder from the ‘Father of Advertising’ David Ogilvy:
“When you have written your headline, you have spent eighty cents out of your dollar.
On the average, five times as many people read the headline as read the body copy. ”
Source: Confessions of an Advertising Man
2.
Direct-response ad buyer Cathy Sharp shares a perspective on media buying realities:
“Media buying isn’t about buying ad space… it’s about buying attention, engagement, and loyalty.”
Source: CTA Media
1 QUESTION FOR YOU
The common narrative is that optimization happens in the ads manager, but if you observe the most successful ad runners they spend a large portion of their energy optimizing areas outside of the ads manager.
First, what are your top 3 customer objections?
Now, what are 3 things you can test in your ads or funnel to overcome them?
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Until next time,
-Matteo Favaro
Founder/CEO of MediaBuyer.com
