3-2-1 Media Buying: On over optimizing, scaling with simplicity, and how to create winner video ads

Volume 1 | APRIL 1, 2024

Here are 3 insights, 2 quotes, and 1 question for you this week…

3 INSIGHTS FROM MEDIABUYER.COM

1.

“Particularly with paid social, he who has the most creatives is going to win.”

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2.

“It seems the most successful media buyers are those who are experts outside of the ad platform, understanding the basics of business and human psychology extremely well.”

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3.

“There is a common pitfall of over-optimization. Prioritize the overall performance of the entire account or business rather than micro-managing all the KPIs for individual campaigns or ads. For example, it’s not about Google Ads hitting a 3x ROAS while Meta Ads is at 1.5x – it’s about the overall business being at the ROAS you want. By trying to get everything within KPI, you end up over-optimizing and hurting scale. This means you may turn off ads that are performing well but are outside of KPI, without realizing the entire account was within KPI.”

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2 QUOTES FROM OTHERS

1.

Verified media buyer, Mac shares his strategy for scaling:

“Simplicity scales, complexity fails. Whenever you try to do more – e.g. more split tests, more offers, more campaigns, more creatives – it usually makes it harder to scale. One of the easiest things to do to scale is just cut back on the waste and always try to simplify.”

Source: YouTube

2.

Entrepreneur Dean Graziosi’s secret on creating winner video ads:

“If you’re not obsessing on the first 3 sentences, then you’re missing the point. […] You need to enter the conversation already going on in the mind of your future client. You have to allow them to feel understood in a moments time. […] For my ads, I obsess completely over the hook.”

Source: YouTube


1 QUESTION FOR YOU

On the topic of creatives…

“Are you testing enough new creatives right now?

If not, how many more creatives should you be testing?”

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https://mediabuyer.com/blog/april-1-2024

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Talk soon,

-Matteo Favaro
CEO of Mediabuyer.com

Find & Hire Media Buyers With Mediabuyer.com

Find & Hire Media Buyers With Mediabuyer.com