Digital Media Buying: What It Is and How to Get Started

Media buyers have the essential role of procuring ad space on advertising platforms, which makes them vital to any multimedia marketing campaign. In fact, these stats show how digital advertising is growing: SMEs can make $3 for every $1.6 of digital ad spend 2020 saw 34% of consumers discover products on social media Paid social […]

Freelance Media Buyer – How to Hire, When to Fire

Look for media buyers who have qualifications and experience, and you can often find good ones on job aggregator sites like Indeed, Monster, and Careerbuilder. However, if the media buyer has performance-related issues or a lack of rapport with media vendors, it’s time to let them go and find a new one. Media buyers are […]