3-2-1 Media Buying: On bottlenecks, ad fatigue, and why great media buyers are so hard to find
Volume 2 | APRIL 18, 2024
Here are 3 insights, 2 quotes, and 1 question for you this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“There are going to be bottlenecks in the account, and there are going to be bottlenecks outside of the account.
As a media buyer, you need to understand the whole business, not just the metrics in the ad manager.”
-Billy P
2.
“Great media buyers are extremely sought after due to the value they provide, and many of them are already running their own show, which is often why it’s so difficult to find and hire them.”
3.
“If you don’t have leads and conversions, optimize initially for CPC. Then CPMs tend to decrease after the first 48 hours you launch a campaign, so be cautious of drawing strong conclusions too soon, especially right now with the crazy CPMs”
-Antonio C
2 QUOTES FROM OTHERS
1.
ClickFunnels Founder Russell Brunson on testing more ads:
“If your ads have suddenly stopped working, it doesn’t necessarily mean your funnel is not working anymore. It’s probably because you need to create more good ads and more hooks to throw out there to get more people to come into your funnel.”
Source: Instagram
2.
Eugene Schwartz on the fundamentals:
“Start with your market and end with your product. The bridge between these two–their meeting place–is your ad. Your ad always begins with your market, and leads that market inevitably to your product.”
Source: Breakthrough Advertising
1 QUESTION FOR YOU
On the topic of bottlenecks:
“What is the main growth bottleneck that exists outside the ad manager?”
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https://mediabuyer.com/blog/april-18-2024
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Talk soon,
-Matteo Favaro
Mediabuyer.com Founder
