The Foundation-First Scaling Method
Insight Source: Verifiably generated $150M across Meta, TikTok, and Google ads (for DTC brands)
The 6/6/6 Creative Testing Rule
Most media buyers test the same thing in 6 different ways. They take one winning creative and make endless variations: different hooks, new thumbnails, tweaked copy. After a month, they tested 16 creatives, but 14 were saying the same thing to the same people. Introducing The 6/6/6 Rule Test different problems, not different versions: Think […]
Double Your Budgets: Why 20% Budget Increases Are Killing Your Scale
Insight Source: Verifiably spent $200M on Meta ads (for a single DTC brand)
3-2-1: On a LinkedIn ads B2B strategy, increasing ROAS by overcoming objections, and pre-selling
Volume 10 | December 16, 2024
3-2-1: On the 5 Stages of Awareness, Making Better Ads, and a Creative Testing Strategy
Volume 9 | November 13, 2024
The Secret $100M Media Buying Flywheel to Scaling Paid Ads
The flywheel behind the most successful companies that print money with paid ads.
3-2-1: On Connected TV Ads, Manual Bidding, and Creating a Win-Win Performance Incentive
Volume 8 | September 16, 2024
3-2-1: On Storytelling in Ads, Creative Testing, and When Ads Become Content
Volume 7 | August 28, 2024
Media Buying Mastery: Insider Secrets to Choosing Between In-House Samurai and Agency Mercenaries
Scale Smarter: In-House Precision or Agency Expertise—Choose Your Path to Growth.
Ad Domination: 5 Secret Weapons to Supercharge Your Media Buying Strategy
Maximize Your Growth: Strategic Partnerships, Clear Communication, and Data-Driven Success.
