Ad Domination: 5 Secret Weapons to Supercharge Your Media Buying Strategy
Maximize Your Growth: Strategic Partnerships, Clear Communication, and Data-Driven Success.
3-2-1: On 6 AI Tools for Paid Ads, Q4 Strategies, and a Key Lesson on Customer Acquisition Costs (CAC)
Volume 6 | August 16, 2024
The Offer-Funnel-Message Trifecta: What Really Drives Ad Success
Crafting Success: Align Your Offer, Funnel, and Message for Unstoppable Growth.
3-2-1: On ZERO Targeting, Top Attribution Models, and a Tip for Launching New Ad Channels
Volume 5 | August 4, 2024
Is Media Buying the Magic Pill You’ve Been Searching for?
Your Offer is the Key—Media Buying Unlocks Its Potential.
3-2-1: On Ad Structures, Fixing Shadow Bans, and a Rev Share Comp Structure You Can Steal
Volume 4 | June 30, 2024
Top Strategies to Excel as a Media Buyer in 2024
Proven strategies for leveling up your media buying skillset.
How to Hire the Right Media Buyer and Never Get Burned Again
Finding the right media buyer or agency to run your ads is more challenging than ever. The market is flooded with self-proclaimed experts who have minimal experience, making it difficult to discern who truly has the skills and knowledge to deliver results. Many business owners have horror stories of being burned by agencies, misled by […]
What Is a Media Buyer? Unpacking the Role in 2024
Every day, as you navigate the web, scroll through social media, or stream content online, you encounter numerous advertisements. Each one of these ads didn’t just randomly appear
3-2-1: On Creative Testing, a Strategy for Conferences, and When Ads Become Easy
Volume 2 – April 18, 2024
