Here are 3 insights, 2 perspectives, and 1 question to consider this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“Particularly at scale, the most effective method to pay a media buyer is based on their outputs. You want be in a position where you genuinely want to pay your media buyer more because of their contribution to the bottom line.”
-The MediaBuyer.com Team
2.
“When launching new ad channels, it’s crucial to track incremental conversions and compare them against the total site-wide conversions. This helps in understanding the true impact of the new channel on overall business performance.”
-Antonio C (Verified spending $1M+ /month on Google & Meta ads)
3.
“Using a combination of attribution models like last-click, first-click, and scientific attribution, gives you a comprehensive view of performance. Which helps you make more informed decisions with your ads.
You’re only seeing one part of the picture if you’re only using one attribution mode like last-click. That’s why I use Hyros and Triple Whale.”
-Mat M (Verified spending $1.5M+ /month on Meta ads)
2 PERSPECTIVES FROM OTHERS
1.
World-class sales/marketing trainer Dan Henry on targeting in 2024:
“Facebook has such great targeting. We’ve begun not targeting and just having really good copy and let the copy do the targeting. Because what Facebook and other platforms will do is they’ll start showing it to people, and only the people interested will obviously engage, and the AI will figure that out. And we’re noticing right now that you can literally have zero targeting, and it’ll target people quite well.”
Source: YouTube
2.
Entrepreneur & skool founder Sam Ovens on targeting in 2024:
“We’ve seen the less parameters you put on it [the targeting], the better. The only thing we really target is language and countries, and maybe some interests.”
Source: Skool
1 QUESTION FOR YOU
On the topic of targeting…
”If you could set only one or two targeting parameters, what would they be?”
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Until next time,
-Matteo Favaro
Founder/CEO of MediaBuyer.com
P.S. Want to scale your ads with a media buyer? Go here
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