Here are 3 insights, 2 perspectives, and 1 question to consider this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“Start Q4/BFCM early! Get good lead-gen activity built up through quizzes, sign-ups, giveaways, etc, to build as large of a pool as possible to retarget to.
Ideally, get a lot of ad spend data built up early while CPMs are cheaper and then possibly spend less when ad costs are higher, while also leveraging a larger data pool.”
-Simon F (Verifiably generated $48.5M on Meta, Google, & TikTok ads)
2.
“Here are six common AI tools that our media buyers leverage:
PS. Do you notice a pattern?”
-The MediaBuyer.com Team
3.
On creating a viral giveaway: “Create some REALLY attractive and killer bundle/gift for your audience, use it for lead gen, then give extra entries to anyone who shares to social.
So if it’s gamers, it might be a $1000 gaming setup/equipment/etc.
Then you incentivize people to share the contest after they enter by giving them additional entries for sharing to each social media platform. So every entry turns into multiple posts, and the people who see it organically do the same, so it grows exponentially.”
-Rory M (Verifiably generated $36M+ on Meta and Google ads)
2 PERSPECTIVES FROM OTHERS
1.
A good reminder from direct response marketing legend Dan Kennedy:
“Ultimately, the business that can spend the most to acquire a customer wins.”
Source: Unknown
2.
Another direct response legend Jay Abraham shares his view:
“Spend more than anyone to acquire a customer. Also known as ‘He who spends the most to acquire a customer wins.’ Think in terms of Lifetime Value of the Customer. It’s at this point that your backend comes to life and you start making real money. All of the headaches occur on the front-end.
The back-end is where all the real money and profit is. Spend more than anyone on the front-end simply to get the customer, even if you don’t make a profit. Move the prospect through your product funnel as fast as you can, and with the lowest perceived risk to the prospect.”
Source: Stealth Marketing or Recession Proofing Your Business
1 QUESTION FOR YOU
”Do you know your customer acquisition cost (CAC)
Do you know your customer lifetime value (CLV)?
What are 3 things you can do possibly to increase your customer lifetime value on the backend?
Ultimately, that would allow you to outspend competitors.”
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Until next time,
-Matteo Favaro
Founder/CEO of MediaBuyer.com
P.S. Want to scale your ads with a media buyer? Go here
P.S.S Want to mastermind with top 1% media buyers & ad strategists? Go here
