Here are 3 insights, 2 perspectives, and 1 question to consider this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“Connected TV ads (CTV) like the video ads on Netflix, Hulu, and Disney are much like billboard ads that don’t have a click. However, it’s emerging as a powerful channel to provide an engaging customer journey and drive conversions.
For example, if someone watches your video ad on Hulu television, they can be shown another ad on their phone within 2-3 minutes because both devices are somewhat connected on the same IP.”
-Jason B (Verifiably generated $260M+ on Google ads)
2.
“Manual bidding gives you more control and often more efficiency, but it requires more hands on management and can be challenging to scale.”
-Antonio C (Verifiably generated $180M+ on Meta ads)
3.
“Align your compensation structure for media buyers around the primary goal of the business, in most cases, net revenue.
The most successful media buying engagements are usually built on a strong, win-win, and highly-rewarding commission structure with uncapped income potential. Almost looking at the media buyer as a partner to growth.”
-The MediaBuyer.com Team
2 PERSPECTIVES FROM OTHERS
1.
HYROS ad tracking founder Alex Becker on hiring media buyers and agencies:
”I think it would be so hard to have anyone work on ads other than a partner whose income is directly connected to the results.”
Source: IRON program
2.
Direct response copywriter Jim Edwards on testing ads being an investment, not a gamble:
”Treat every ad as an investment in your business.
IF you’re testing ads, you’re not wasting money.
It’s not a gamble if you LEARN from every ad.
Those test results are some of the most valuable information you’ll ever uncover in your business.”
Source: Jim Edwards blog
1 QUESTION FOR YOU
On creating a strong media buying incentivize for growth:
What is your primary KPI and objective with ads?
Now how can you create a create a win-win performance incentive that is directly tied to that objective?
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Until next time,
-Matteo Favaro
Founder/CEO of MediaBuyer.com
P.S. Want to scale your ads with a media buyer? Go here
P.S.S Want to mastermind with top 1% media buyers & ad strategists? Go here
