Here are 3 insights, 2 perspectives, and 1 question to consider this week…
3 INSIGHTS FROM MEDIABUYER.COM
1.
“Secondary traffic sources like Bing, LinkedIn, Snapchat, and Reddit can offer huge untapped potential. While they may not always deliver the highest volume of traffic like giants such as Meta and Google, they can still provide highly targeted and effective traffic.”
-Alex B (Verifiably generated $12M+ on Google & Meta ads)
2.
“Copywriting is an underrated but essential skill for media buying. It’s not just about pushing traffic to a page, it’s about creating messages and copy that resonate deeply with the target audience. Ultimately, driving them to convert.”
-Burt C
3.
“In media buying, prioritizing creative testing is the key. Creative is often what makes or breaks a campaign, filtering the right people and pre-qualifying them for conversion.
If your creatives aren’t performing, you need to refocus your efforts.”
-Antonio C (Verifiably generated $180M on Meta ads)
2 PERSPECTIVES FROM OTHERS
1.
DigitalMarketer.com founder Ryan Deiss on the importance of stories in ads:
”You can spout a bunch of data at people, but if there isn’t a story to go along with it, then they’re not going to retain the greater message. We don’t just remember a random sequence of facts and numbers. It’s the narrative that captures and holds the attention.”
Source: Crisp
2.
Elon Musk was recently interviewed and offers an interesting perspective on good advertising:
”The usefulness of advertising varies dramatically. For example, if you’re shown an ad for a product or service that you want when you want it, that is content. If you’re shown an ad for a product that you would never buy, that is spam.
So advertising, depending on how effectively it is targeted to the wants and needs of the individual, varies from total spam to essentially content. And of course, I’m actually a fan of advertising that is artistically interesting, that is entertaining.
The acid test being, after you see the ad, do you regret seeing the ad? Do you want those seconds back from your life, or do you think it was actually a really interesting ad?”
Source: YouTube
1 QUESTION FOR YOU
How are your ad creatives performing, and how can you make them better?
Are you lacking a good hook or story in your ads? Is your message and copy dialed in? How can you make your ads more compelling or feel like content?
Then make those tests.”
›Enjoyed this? Share this series with your friends and social medias:
https://mediabuyer.com/3-2-1/volume-7
If you don’t want to miss when these go out…
Go HERE to join The 3-2-1 Media Buying Newsletter
Until next time,
-Matteo Favaro
Founder/CEO of MediaBuyer.com
P.S. Want to scale your ads with a media buyer? Go here
P.S.S Want to mastermind with top 1% media buyers & ad strategists? Go here
