3-2-1: On Storytelling in Ads, Creative Testing, and When Ads Become Content
![](https://mediabuyer.com/wp-content/uploads/2025/08/3-2-1-Thumbnail-template.png)
Volume 7 | August 28, 2024
3-2-1: On 6 AI Tools for Paid Ads, Q4 Strategies, and a Key Lesson on Customer Acquisition Costs (CAC)
![](https://mediabuyer.com/wp-content/uploads/2024/08/006-thumb.png)
Volume 6 | August 16, 2024
3-2-1: On ZERO Targeting, Top Attribution Models, and a Tip for Launching New Ad Channels
![](https://mediabuyer.com/wp-content/uploads/2024/08/3-2-1-v5.png)
Volume 5 | August 4, 2024
3-2-1: On Ad Structures, Fixing Shadow Bans, and a Rev Share Comp Structure You Can Steal
![](https://mediabuyer.com/wp-content/uploads/2024/06/3-2-1-Volume-4.png)
Volume 4 | June 30, 2024
3-2-1: On Creative Testing, a Strategy for Conferences, and When Ads Become Easy
![](https://mediabuyer.com/wp-content/uploads/2024/04/3-2-1-003.png)
Volume 2 – April 18, 2024
3-2-1: On Bottlenecks, Ad Fatigue, and Why Great Media Buyers Are So Hard to Find
![](https://mediabuyer.com/wp-content/uploads/2024/04/3-2-1-002.png)
Volume 2 – April 18, 2024
3-2-1: On Over Optimizing, Scaling With Simplicity, and How to Create Winner Video Ads
![](https://mediabuyer.com/wp-content/uploads/2024/03/3-2-1-001.png)
Volume 1 – April 1, 2024