3-2-1: On a LinkedIn ads B2B strategy, increasing ROAS by overcoming objections, and pre-selling
Volume 10 | December 16, 2024
3-2-1: On the 5 Stages of Awareness, Making Better Ads, and a Creative Testing Strategy
Volume 9 | November 13, 2024
3-2-1: On Connected TV Ads, Manual Bidding, and Creating a Win-Win Performance Incentive
Volume 8 | September 16, 2024
3-2-1: On Storytelling in Ads, Creative Testing, and When Ads Become Content
Volume 7 | August 28, 2024
3-2-1: On 6 AI Tools for Paid Ads, Q4 Strategies, and a Key Lesson on Customer Acquisition Costs (CAC)
Volume 6 | August 16, 2024
3-2-1: On ZERO Targeting, Top Attribution Models, and a Tip for Launching New Ad Channels
Volume 5 | August 4, 2024
3-2-1: On Ad Structures, Fixing Shadow Bans, and a Rev Share Comp Structure You Can Steal
Volume 4 | June 30, 2024
3-2-1: On Creative Testing, a Strategy for Conferences, and When Ads Become Easy
Volume 2 – April 18, 2024
3-2-1: On Bottlenecks, Ad Fatigue, and Why Great Media Buyers Are So Hard to Find
Volume 2 – April 18, 2024
3-2-1: On Over Optimizing, Scaling With Simplicity, and How to Create Winner Video Ads
Volume 1 – April 1, 2024